Hello! I’m Alejandro. I’m based in Central London, but my work has taken me to France, Italy, Greece, the US, and Mexico. Since 1999, I’ve studied film, television, video, acting, screenwriting, marketing, and video production strategy, culminating in a Master’s Degree in Filmmaking in London, UK, in 2006.

I began my career as an Assistant Director in films and TV, later transitioning into a more hands-on creative role as a cameraman and editor. I’ve had the pleasure of working with clients such as Foot Locker, Adidas, Nike, Amazon, Hotpoint, Swatch, Southern Comfort, GSK, Puma, and the Mexican Embassy in London.

Over time, I developed a strategic approach to video production, focusing on building strong, lasting relationships with my clients. Realising that some of my most rewarding work has been with arts education organisations, I transitioned into this sector full-time. I specialise in helping these groups better connect with students, educators, artists, and art lovers, whether it is to expand their outreach, engage with underrepresented groups, or foster long-term relationships within their communities and industries.

I believe in showcasing art as essential to human development and as a discipline that is both lucrative and fulfilling. I’m always on the lookout for new success stories and I’m eager to explore how we can achieve our goals together.